The bedding brand for people who crave the sleep of their dreams.
As a leading provider of pillows and mattresses on Amazon, Snuggle-Pedic distinguishes itself through its exceptional comfort and support. To further elevate their brand presence within a competitive market, I played a key role in defining a distinct brand personality and voice, ensuring a cohesive alignment between visual identity and copy.
My contributions to this brand transformation included:
DTC Website Copy: Developed engaging and on-brand copy for Snuggle-Pedic's DTC website, reinforcing UX and brand messaging.
Amazon Product Listings: Crafted compelling and informative copy for Amazon product listings, optimizing for searchability and highlighting key product benefits for various ASINs.
Packaging Copy: Wrote clear and concise copy for product packaging, aligning brand consistency with clear communication of product features.
Video Scripting: Developed engaging video scripts that drove home product value propositions while injecting the brand’s personality.
