The bedding brand for people who crave the sleep of their dreams.
As a leading provider of pillows and mattresses on Amazon, Snuggle-Pedic distinguishes itself through its exceptional comfort and support. To further elevate their brand presence within a competitive market, I played a key role in defining a distinct brand personality and voice, ensuring a cohesive alignment between visual identity and copy.
My contributions to this brand transformation included:
DTC Website Copy: Developing engaging and on-brand copy for Snuggle-Pedic's direct-to-consumer website, enhancing the user experience and reinforcing brand messaging.
Amazon Product Listings: Crafting compelling and informative copy for Amazon product listings, optimizing for searchability and highlighting key product benefits.
Packaging Copy: Creating impactful and concise copy for product packaging, ensuring brand consistency and clear communication of product features.
Video Scripting: Developing engaging video scripts that effectively communicated the brand's personality and product value propositions.
