Snuggle-Pedic

Snuggle-Pedic was a top seller in premium pillows and mattresses, but its verbal and visual identity didn't reflect that. To help set them apart in a crowded market, I built a differentiated brand voice that spoke to their audience and reflected a luxurious product offering. We brought this new brand personality to life across freshly updated assets, including their DTC website, Amazon listings, and packaging. This work contributed to a 38% increase in conversion across their product catalog.