Snuggle-Pedic

Snuggle-Pedic was a top seller in premium pillows and mattresses, but its verbal and visual identity didn't reflect that. To help the brand stand out in a crowded market, I built a differentiated brand voice that spoke to its audience and reflected the luxury experience they were looking for. We brought this new brand personality to life across freshly updated assets, including their DTC website, Amazon listings, and product packaging. This creative revamp contributed to a 38% increase in conversion across Snuggle-Pedic’s product catalog.