Ready to Work

Job seekers needed a way to connect with vetted employers who were ready to hire. Through resume reviews, interview prep workshops, and hiring fairs across the country, the Ready to Work brand campaign gave candidates real tools to land meaningful work. We also threw in a sweepstakes with Lyft, Dunkin' Donuts, Care.com, and other fun brands, because finding a job shouldn't be all work and no reward.

I led copy for this campaign, from coming up with the ‘Ready to Work’ moniker to writing and reviewing copy across paid and organic social, web, print, OOH, and video.

The results? 5.2 million+ job seekers reached, 205,000+ job postings generated, and 49,000+ employers engaged.