Skillshare helped restore hope in the API community when they needed it most.

Recognizing the profound challenges faced by the Asian and Pacific Islander (API) community globally, Skillshare launched a deeply meaningful campaign during API Heritage Month. This visually stunning initiative honored and celebrated five talented Skillshare teachers of diverse Asian backgrounds through uniquely commissioned artwork.

I played a pivotal role in amplifying this campaign's message and impact by crafting ensuring a unified narrative across multiple platforms. My contributions included:

• Website and Email Promotion: Crafting concise and compelling banner text for the Skillshare homepage and email newsletter, amplifying the campaign's message of honor and support.

• Social Engagement: Creating impactful social media posts that extended the campaign's reach, fostered community engagement, and highlighted the commissioned artwork and teacher stories.

• Teacher Spotlights Promotion: Writing promotional content that highlighted individual stories, experiences, and artistic journeys of the featured Skillshare teachers.